Institutional Research

Institutional Research

IPC Media publishes quite a lot of niche magazines such as ‘Essentials’, ‘Style at home’, ‘cYCLING ACTIVE’, they produced magazines focused on specific categories mostly fitness, food, homes and women’s lifestyle and are published monthly or yearly.

IPC Media also publishes a few mainstream magazines such as ‘LOOK’ and ‘NOW’ which are published weekly and targeted at a wider audience for both a younger audience and older audience whose interest are in reality shows, celebrity news and gossips.

Though looking at most of the magazines IPC Media publishes most of them are niche magazines.

According from IPC Media’s website their buyers are ‘thirds of UK women and 42% of UK men’.

Most of the niche magazines IPC Media publishes are focused on housing decorating, sport, fashion and women’s lifestyle that are aimed at an older audience.

‘Marie Claire’ is beauty and fashion targeted at the ‘new generation of women’. ‘Essentials’ is published by IPC Media which is a lifestyle magazine aimed at women. According to the IPC Media Style at home page is a ‘monthly magazine for women who take a hands-on approach to decorating, revamping and styling their home’. ‘Golf monthly’ and ‘Rugby world’ are sport magazines targeted at people interested in sport. Mostly men are interested in golf and rugby being as it a masculine sport.

 Looking at the brands magazines IPC Media publishes I recognised IPC Media’s target audience mainly women whose interest are in home decorating, beauty and healthy lifestyle living aged 32years to 40 years old.

The tables above show the magazine published by IPC Media average issues readership figures (January-June2013).

From my research I found Time warner is the parent company of IPC Media and IPC Media only publish magazines.

IPC Media’s brand image is friendly.

 Bauer Media

Bauer media publishes mainstream and niche magazines. For example ‘FHM’ magazine, ‘Heat’ magazine ‘MATCH’ magazine are mainstream magazines Bauer media publishes weekly. ‘Q’ magazine, ‘Empire’ magazine and ‘Bike’ magazine are niche magazines Bauer Media publishes monthly.

Bauer media produces mostly sports magazines and music magazine targeted for men such ‘What bike’ magazine ‘MCN’ magazine and’ ‘Q’ magazines. These magazines more masculine magazines this tells Bauer media publishes magazines aimed at men whose interests and hobbies are watching football, sport, watching latest movies and going festivals. Bauer media produces most magazines that targeted middle aged men from aged 23years old to 29 years, such ‘Empire’ magazine and ‘Match’.

In conclusion this shows Bauer media’s target audience are mainly men aged from aged 23years old to 29 years whose interests and hobbies are watching football, sport, watching latest movies and going festivals.

The diagram above shows the national readership survey on ‘Q’ magazine which shows 68.3% of the readers are males and 31.7% are females.

The diagram above shows the national readership survey on the ‘Empire’ magazine which shows 77% of the readers are males and 23%.

The diagram above shows the national readership survey on ‘Q’ magazine which shows 82.1% of the readers are males and 17.9% are females.

The diagram above shows the national readership survey on ‘MATCH’ magazine which shows 75.3% of the readers are males and 24.7% are females.

Analysing the national readership survey of some of the magazines published by Bauer media I found out Bauer media’s target audiences are mainly are males from aged 15 years old to 24 years old and from aged 25 years old to 34 years old.

Bauer Media owns and offer other media products than magazines such TV and radio stations, mobile and online.

According to Bauer Media‘s website ‘Bauer Media is a division of the Bauer Media Group.’

Bauer Media’s brand image is very vibrant and friendly.

Immediate media publishes mainstream magazines. For example ‘Tops of Pops’ magazine, ‘Toy box’ magazine and the ‘Match of the day’ magazine are mainstream magazines Immediate media publishes monthly. ‘

Immediate Media produces mostly magazine targeted for teenagers, kids and mothers.

 ‘Loving baking magazine and ‘Prima Baby & Pregnancy’ are magazines published by Immediate Media targeted to mothers whose interests are in baking, cooking and spending quality time with their kids like.

‘Bob the builder’, ‘Art’ and ‘Charlie and Lola’ magazines published by Immediate Media targeted Pre School kids and teenagers.

Looking at the brands magazines Immediate Media publishes I recognised their target audience mainly full time mothers, toddlers, children and teenagers.

The diagram above shows the Immediate Media’s website page.

Their brand image is Content, passion and engagement.

According from Immediate Media’s website page they ‘focus on creating fantastic user experiences with digital products that are clear, fast and engaging’.Immediate media also owns online and mobile platforms.

Development hell is an independent media company which publishes a niche magazine –Mixmag. According from Development hell’s Mixmag is international dance music magazine.

Mixmag’s audience are  young adults from aged 19 years to 25 years whose interest and hobbies are listening to clubbing music, fashion and going clubbing.

Development hell also owns and publishes Mixmag iPad app, Mixmag network, a Mixmag TV station and a Mixmag social network.

Development is a not part of any media company. Their brand image is quite simplicity which we see looking the website page which only using red black and white. These colours are quite   confident colours. The brand image is confident and simple.