Star Image Analysis

Star Image Analysis

On the In Style magazine Jennifer Lopez has been shot at a medium long angle shot and has been positioned on the centre of the magazine.  The use of a long angle shot shows off her body posture where she has her right hand positioned on her hip emphasises her curves and her left hand positioned by her side emphasises a confident image. The posture makes her appear elegant and confident. Her posture suggests to us readers she has authority.  Where Jennifer Lopez is positioned on the centre of the cover page makes her appear importance as where she positioned on the centre of the page makes her the core feature on the page.

Jennifer Lopez’s costume is one shouldered dress which suggests it is a unique design and expensive, this implies to us readers she is wealthy lady and has high status.

Jennifer Lopez’s costume is white and black. The colour white has connotations of purity and new beginnings. The colour black has connotations of power and elegance. This implies to us as readers Jenifer Lopez has great authority and could be starting a new chapter in her life.

Jennifer Lopez’s hair is gelled back to give her a sophisticated look. This implies to us as readers that Jennifer Lopez is elegant lady.

She is wearing a bold colour lipstick-red which stands out from her costume. The colour red emphasises her authority.

Jennifer Lopez’s mode address is a direct mode direct address. Her direct mode address suggests she wants a relationship with the readers. In addition where she is smiling suggests she is approachable person. Though she has a slight grin on she has on a straight face which gives us that business like look.

The anchorage text of Jennifer Lopez ‘JENNIFER LOPEZ On Fame, Family &Turning Forty’ tells us as the readers she has a family lifestyle alongside a celebrity lifestyle. This suggests to us readers she is busy and hardworking woman living different life.  Adding to this the anchorage text tells us readers she is turning forty years old which forty is a big stage in live for most women. This implies to us readers she might be starting a new chapter in her life.

The lighting used on Jennifer Lopez is high key lighting which gives her a glow effect this emphasises her glamour lifestyle.

In this magazine the way Jennifer Lopez is dressed, the way her hair is fixed, her facial expression and her body posture represents her as business woman.

The way Jennifer Lopez is place at the centre of the cover page and the way she takes up most of the space on the cover page shows her domination.

Jennifer Lopez’ wearing a cream coloured costume which has very warmly look and her hair is scraped back casually, the way she is presented emphasises her motherly look. Her nude coloured lipstick makes her appear natural and adds to that motherly look.

She is represented as typical mother by the way she is dressed and the way her hair is fixed.

Jennifer Lopez is positioned with her babies place around her arms and her head is bent towards her babies showing a care and adore for her babies implying to us readers that she take pleasure in being a mother. In addition her wide smile shows she enjoys being a mother. Her smile could also suggest a ‘motherly invite’ and wants the readers to share her happiness with them.

The image looks like it has been set at her home where she is seating on a sofa implies to us readers the image must have set and taken at her home. It has been shot at a medium angle shot.

The use of white in the background has dazzling effect which reflects to Jennifer Lopez’s mood in the magazine where she seems overwhelm and cheerful.

Jennifer Lopez’s mode address is a direct mode direct address. This makes the audience feel they are connected with her more. 

The colour scheme is mainly cream which has warmly and homely sense which reflects to Jennifer Lopez’s mood.

The anchorage text which is very eye-catching being as it is in big size text and in capitals ‘TWIN BLISS!’ tells us Jennifer Lopez is at a new stage in her life being a mother of twin.

The way Jennifer Lopez is presented is in a different way from the way she presented in other magazine. She is presented like a caring mother. This tells us readers she at a new chapter in her life.

The high key lighting which has a glowing and bright effect reflects to Jennifer Lopez’s mood which is joyful.

Jennifer Lopez is positioned in the centre of the magazine where she takes up most of the space. This makes her appear as the core feature of this magazine and emphasises her supremacy.

Jennifer Lopez’s costume shows off most of her body parts-shows off her chest, arms, and curves. This implies to us as readers she has self-confident and is comfortable in her body.

Jennifer Lopez’s costume is mainly orange. The colour orange is warm colour. The colour of costume represents her as friendly and warm person.

Jennifer Lopez’s makeup blends with her skin colour which makes her appear flawless. This adds to the overall glamour representation that female readers are being encouraged to look up to.

The camera shot is long medium shot which allows Jennifer Lopez to show off her dress and curves.

The lighting used on Jennifer Lopez is high key lighting which gives her a glow effect and adds to that flawless look on Jennifer Lopez and glamour representation.

Jennifer Lopez’s posture is like one of a model where she has both her hands on her hips to emphasise her curves and body figure. This attracts both the male audience and female audience that desire to have a figure like her. She is standing up right which makes her appear bold. Her face is straight which makes her appear mysterious.

The image looks like it has been set at a studio. Where her hair is blown gives her that glamour effect.

The image has been shot at medium long shot to allow Jennifer Lopez to show off her costume and curves.

‘JENNIFER LOPEZ Answering Your Burning Questions’ is the anchorage which hints to us readers in the magazine there  will be an article on Jennifer Lopez where she is being answering anonymous questions from her fans.

Institutional Research

Institutional Research

IPC Media publishes quite a lot of niche magazines such as ‘Essentials’, ‘Style at home’, ‘cYCLING ACTIVE’, they produced magazines focused on specific categories mostly fitness, food, homes and women’s lifestyle and are published monthly or yearly.

IPC Media also publishes a few mainstream magazines such as ‘LOOK’ and ‘NOW’ which are published weekly and targeted at a wider audience for both a younger audience and older audience whose interest are in reality shows, celebrity news and gossips.

Though looking at most of the magazines IPC Media publishes most of them are niche magazines.

According from IPC Media’s website their buyers are ‘thirds of UK women and 42% of UK men’.

Most of the niche magazines IPC Media publishes are focused on housing decorating, sport, fashion and women’s lifestyle that are aimed at an older audience.

‘Marie Claire’ is beauty and fashion targeted at the ‘new generation of women’. ‘Essentials’ is published by IPC Media which is a lifestyle magazine aimed at women. According to the IPC Media Style at home page is a ‘monthly magazine for women who take a hands-on approach to decorating, revamping and styling their home’. ‘Golf monthly’ and ‘Rugby world’ are sport magazines targeted at people interested in sport. Mostly men are interested in golf and rugby being as it a masculine sport.

 Looking at the brands magazines IPC Media publishes I recognised IPC Media’s target audience mainly women whose interest are in home decorating, beauty and healthy lifestyle living aged 32years to 40 years old.

The tables above show the magazine published by IPC Media average issues readership figures (January-June2013).

From my research I found Time warner is the parent company of IPC Media and IPC Media only publish magazines.

IPC Media’s brand image is friendly.

 Bauer Media

Bauer media publishes mainstream and niche magazines. For example ‘FHM’ magazine, ‘Heat’ magazine ‘MATCH’ magazine are mainstream magazines Bauer media publishes weekly. ‘Q’ magazine, ‘Empire’ magazine and ‘Bike’ magazine are niche magazines Bauer Media publishes monthly.

Bauer media produces mostly sports magazines and music magazine targeted for men such ‘What bike’ magazine ‘MCN’ magazine and’ ‘Q’ magazines. These magazines more masculine magazines this tells Bauer media publishes magazines aimed at men whose interests and hobbies are watching football, sport, watching latest movies and going festivals. Bauer media produces most magazines that targeted middle aged men from aged 23years old to 29 years, such ‘Empire’ magazine and ‘Match’.

In conclusion this shows Bauer media’s target audience are mainly men aged from aged 23years old to 29 years whose interests and hobbies are watching football, sport, watching latest movies and going festivals.

The diagram above shows the national readership survey on ‘Q’ magazine which shows 68.3% of the readers are males and 31.7% are females.

The diagram above shows the national readership survey on the ‘Empire’ magazine which shows 77% of the readers are males and 23%.

The diagram above shows the national readership survey on ‘Q’ magazine which shows 82.1% of the readers are males and 17.9% are females.

The diagram above shows the national readership survey on ‘MATCH’ magazine which shows 75.3% of the readers are males and 24.7% are females.

Analysing the national readership survey of some of the magazines published by Bauer media I found out Bauer media’s target audiences are mainly are males from aged 15 years old to 24 years old and from aged 25 years old to 34 years old.

Bauer Media owns and offer other media products than magazines such TV and radio stations, mobile and online.

According to Bauer Media‘s website ‘Bauer Media is a division of the Bauer Media Group.’

Bauer Media’s brand image is very vibrant and friendly.

Immediate media publishes mainstream magazines. For example ‘Tops of Pops’ magazine, ‘Toy box’ magazine and the ‘Match of the day’ magazine are mainstream magazines Immediate media publishes monthly. ‘

Immediate Media produces mostly magazine targeted for teenagers, kids and mothers.

 ‘Loving baking magazine and ‘Prima Baby & Pregnancy’ are magazines published by Immediate Media targeted to mothers whose interests are in baking, cooking and spending quality time with their kids like.

‘Bob the builder’, ‘Art’ and ‘Charlie and Lola’ magazines published by Immediate Media targeted Pre School kids and teenagers.

Looking at the brands magazines Immediate Media publishes I recognised their target audience mainly full time mothers, toddlers, children and teenagers.

The diagram above shows the Immediate Media’s website page.

Their brand image is Content, passion and engagement.

According from Immediate Media’s website page they ‘focus on creating fantastic user experiences with digital products that are clear, fast and engaging’.Immediate media also owns online and mobile platforms.

Development hell is an independent media company which publishes a niche magazine –Mixmag. According from Development hell’s Mixmag is international dance music magazine.

Mixmag’s audience are  young adults from aged 19 years to 25 years whose interest and hobbies are listening to clubbing music, fashion and going clubbing.

Development hell also owns and publishes Mixmag iPad app, Mixmag network, a Mixmag TV station and a Mixmag social network.

Development is a not part of any media company. Their brand image is quite simplicity which we see looking the website page which only using red black and white. These colours are quite   confident colours. The brand image is confident and simple.

Analysis of Music Magazine - Front Page/Content Page/Double Page

 Front Cover Page

The title of this magazine ‘NME’ is easy to spot because it is in a bigger font size from the other texts and is in red which allows it to stand out from the other texts.

Florence who is a famous artist is on the front page of this magazine as the central image. An image of a famous artist like Florence is used to grab the readers’ eyes and persuades them to buy the magazine being the artist is contemporary artist.

The image of Florence is shot as a long shot. She is wearing a tight short black dress and black high heel pair of boots. Her hair colour is dark bright orange. The colour of her outfit and hair colour contrasts very well this makes her appears unique and not like a typical artist. This already hints to the reader this magazine music genre is not a typical music genre, mostly indie rock or rock.

The way she is presented, dressed in dark colours makes her appear bolder where her makeup is pale and her hair colour is dark bright orange makes her look fearless too.

Florence has a direct mood address on this suggest she wants a relationship with the readers and her fans.

The anchorage text ‘‘FLORENCE LIKES AMERICA’’ gives us a hint of Florence’s latest gossip which will be in the magazine. The use of an anchorage text persuades the readers to want to read more about Florence and convinces to purchase the magazine.

Florence being dress in black could imply she is trying to convey women’s power and authority being that black connotes authority and strength.

‘Featuring’ is in italics; the use of italics is usually used to allow a section to stand out from the rest being as it is an important section.

‘Exclusive’ is the buzz word used on the front page of the magazine. The word exclusive implies to us readers the magazine is a special and limited edition. The buzz persuades the readers to purchase the magazine.

The cover lines/ puffs are in white texts to contracts and stand out from the red background. The use of colour contrasting grabs the reader’s attentions to the cover lines and puffs.

‘THE STATE OF MUSIC TODAY’ is in a larger font size from the other cover lines and puffs also it is in bold font. This is has been done to allow the cover line to stand out from the rest of the other cover lines. This suggests this cover line is the main cover line on the front magazine and it is important section.

The way the artist is presented suggests the overall message she is trying to convey is women’s power and authority because of the bold colours she is wearing.

Analysing the front cover magazine looking at the cover lines, the title of the magazine and the central image on the front page suggest to me this magazine is a music magazine because the cover lines, the title of the magazine and the central image related to music.

The colour scheme consists of red, black and white. These colours are all formal colours and bold colours. The colour scheme suggests to the readers this magazine’s target audience is an older generation, targeted at 26-35 years old.

The use of a colour scheme also imply to readers the colour scheme follows in the content page.

The use of dark colours already hints to the readers this magazine’s target audience is for an older audience. Using a contemporary artist like Florence as a centre image attracts a younger audience too. This encourages the younger generation to purchase the magazine. This gives the magazine a wider audience.

The bar-code implies to us readers that the magazine is trendy as its issues number is larger than 1000 means it sells well.

This is a quote clearly seen as it in speech marks ‘‘MY HEART STOPPED’’ this hints to us readers it from an interview. This tells us one of the main features are interviews.

 Double Spread Page

 The choice of the artist suggests to readers this magazine’s targeted audience are people whose interests are listening to indie or rock music and attending live festival. Florence who is the choice artist featured in the article is an indie rock artist who performs at festivals. Her fans are an older audience (from aged 26-33years old) this suggests this audience is the target of the magazine.

The title of the double spread page is ‘USA got the love’ this is one of her singles. The title of one of her songs being on the article allows her fans to relate with her. The title is in big font and is spread across both of the pages; this is to grab the attention of the readers.

The double spread page is organised columns; this allows the readers to read the article easily. The use of columns allows the reader to be focus and not get distracted.

The image of Florence takes up half of the double spread page and the texts take up the other half.

Florence has on a direct mood address this makes her appear bold and confident. This could also suggest she wants her fans to fee; connected with her.

The image of Florence makes up appear very dominant being as she takes up half of the double spread page, this already tells the readers the article is about her.

The magazine is using a formal tone addressing the readers as intellectual readers and fans. The use of a formal tone immediately tells me the target audience is for an older audience.

The artist is presented to the readers as unique artist because of the colour of hair-orange, which is vary to see on artists.

Adding her style of dress makes her look fierce but the same time attractive because of the colour black and the tight dress and high heel boots.

The style of the article is formal and has a colour scheme which is followed from the front cover of the magazine.

The colour scheme on the article page is the same as the front cover.

This shows that this magazine has a house style.

‘USA got the love’ is the title of Florence’s singles. Where some readers do not know this information means they will need prior knowledge of Florence singles or they will end up getting the article misunderstood.

The style of text is formal; from analysing it I predicated the font style is ‘Times New Roman’ which is formal font style

Italics font style is used on the title of this page ‘got the love’ the use of italics font style is usually used to allow a text to stand out.

Reading the article I acknowledge the type of language used in the article is very formal and it is intended for intellectual audience.

‘In retrospect even infectious vibe’ this sentence uses intelligent, big and complex words, which only intelligent people and older people could read and understand what they mean.

‘Contains a thread of melancholy’ the word melancholy can easily be said as sad or miserable.

The type of language used in the article is very intellectual and formal because of the complex adjectives used in the article.

The colours used on the double spread page are red, black, grey and blue. The blue is used to high lint specific sections on the article. The colour blue is used in the introduction section.

The style of text is formal; from analysing it I predicated the font style is ‘Times New Roman’ which is formal font style.

Content Page 

The way the main image is constructed immediately tells us the artists in the image are the main features in the magazine because the image is displayed large on the page.

The main image on the content page is of a famous band the Arctic monkeys performing live this tells us the targeted audience are people whose interest and hobbies are attending live band performances and festivals.

Adding to that the image hint the genre of the music magazine, implies to us readers the music genre is rock because of the band ‘Arctic monkeys’ which is a rock band. Along side because of the way the artists are dressed as ‘rock stars’ and the instrument being played by one of the artist, which is a guitar. Most rock artists are usually seen playing a guitar when performing.

The anchorage text is in a bold and font text to stand out-‘Arctic monkeys p45’ this is to grab the reader’s attention. The anchorage text already informs readers the page that links with the main image.

The information is organised in columns and divided headings. The structure of the magazine already hints this magazine is formal and tells us the magazine is targeted at an older audience (26 years-35 years).

The content page is organised in categories and sub lines to present it as formal.

The use of categories gives the reader a hint of what will be inside the magazine and makes it easier for the readers to look up for a specific category. Readers can easy look for the pages of reviews looking under the reviews category.

The colour scheme consists of red, black and white which is the same colour scheme as the front page. These colours relate to the music genre rock being as the rock artists and bands are presented in dark colours. The colour scheme implies to us the music genre of the magazine is rock. The content page supports the style of the front cover.

The section where it states ‘SUBSCRIBE TODAY AND SAVE’ at the bottom of the page is a key section on the content page. I could identify this because yellow is used which is not part of the colour scheme. Yellow is often used to stand out something which is more important to grab the attention of the readers.

At the right side of the content page where the page numbers are displayed below there is a heading in red ‘plus’ which contrast from the other heading above. This makes it stand out. Tells us there are extra parts in the magazine.

The website link of the magazine is presented as a promotional feature on the content page which is being promoted to the readers to SUBSCRIBE TODAY AND SAVE’. The offer ends ‘18.08/09’.

The title of the magazine is the logo of the magazine which is placed at the left side corner of the page. The logo is very dominant because of the front size and font colour which is red. Red is a colour that is eye catchy.  

The brand does not have any other franchises.

Analysing Music Magazine -Front Page

Analysing Music Magazine - Front Page

Cheryl Cole is on the front cover because she is a popular artist this attracts readers and encourages them to buy the magazine because she is a well known artist.

The way the artist is presented suggests the overall message she is trying to convey is women’s power and authority because of the bold colours she is wearing.

The central image on this magazine is an image of Cheryl Cole whose has been shot as a close up angle to show off her makeup which is quite dark; her lipstick is dark red and eye makeup is black and grey. The use of these dark colours connotes she is bold and fearless and makes her appear quite mysterious.  These colours implies to us reader Cheryl Cole has authority. 

Cheryl Cole has on a direct mood address this may suggest she wants a relationship with the reader as she is looking directly to the readers and not away.

From analysing this front cover magazine I recognised this magazine is music magazine looking at the puffs which had names of music artists such ’50 Cent’ and ‘John Mayer’ also looking at the central image which is an image of Cheryl Cole who is well known music artist.

The slogan of the magazine convinces readers to buy the magazine that it is ‘The UK’s biggest music magazine’. The slogan convinces the buyers that this magazine is one of the best music magazines.

The use of dark colours already hints to the readers this magazine’s target audience is for an older audience.

Using a contemporary artist like Cheryl Cole as a centre image attracts a younger audience too. This encourages the younger generation to purchase the magazine. This gives the magazine a wider audience. In addition using a contemporary artist like Cheryl Cole attracts a younger audience too.

The letter Q is not a typical letter often used which implies to us this magazine is not a mainstream magazine but more of an exclusive magazine.

Q is the title of the magazine; Q is a music note. This title of the magazine immediately tells us as the readers it’s a magazine music. The font colour is white this contrasts with the red background with allows the title to stand out and grab the attention of the readers.
The anchorage text ‘Cheryl Cole rocks’ relates to the central image which implies to us readers Cheryl Cole could be changing her image to rock being as she is more of a pop star.

‘3 words’ is one of Cheryl Cole singles which her fans are familiar with and persuades them to the buy the magazine.
‘THE 10 BEST NEW ACTS’ is in capitals and in a bigger text than the other cover lines this done to make it more eye catching because it is a more central cover line than the others.

The word ‘New’ and ‘best’ are like a buzz words, these word encourages the audience to buy the magazine. These words on the magazine have a persuasive impact on the buyers.

The colour scheme consists of black, red and white. This is simple and easy to the eye. Adding to that suggests the colour scheme follows as well inside the magazine.
The colours scheme suggest this the music genre is rock because of the use of dark colours.

The grey circle outline figure on the front magazine emphases it is an important section seen as it differences from the shape outlines on the magazine.

The bar-code implies to us readers that the magazine is trendy as its issues number is larger than 1000 means it sells well.

Conventions of music magazine

Preliminary task

Preliminary

This is my preliminary magazine. An ideal of what my magazine will look in the future. I have created a prototype magazine of a college magazine.

I have added images taken by me using a digital camera and taken images from the internet that relate to my magazine.

I used Adobe illustrator CS6 to add text on to my magazine and used Adobe Photoshop CS6 to edit the images on my magazine. 

Front cover page

Content page

Intro

My name is Sheila Amadasun I am currently studying Media AS. I have chosen this subject to improve my evaluating and assessing skills, to develop my skills in photography using effective photo editing programmes like Photoshop and Adobe illustrator, to learn new technologies, to learn about different media institutions, to develop my planning skills doing mock-ups and to develop my research skills-creating surveys and polls for feedback.