Reflection on feedback

Reflection on feedback To improve my front cover page I will make my anchoarge text big so it catches my readers’ attention. Make sure my puffs are not too close to the edge otherwise it willl look cut off. Lastly I will minise the amount of blank spaces. To improve my contents page I will make my title gritty similar to my front cover title to continue the house style and include more pictures with page number attached on and lastly check my grammar.

1st draft-Music Magazine

IMPROVED DRAFT (with internet images)

FRONT COVER

CONTENT PAGE

Photographs -cover and article pages

Photographs from Sheila Amas

Photographs

As part of my planning I booked a studio and took numerous images of my main artists from different angles shot my music magazine.

Photographs Planning

PEER ASSESSMENT

Magazine Draft (with internet images)

Planning artist

Planning artist

Kayla Carter will be my artist on my mock up magazine. Kayla Carter known as Kayla born January 6 1990 is an UK unsigned singer and songwriter artist. Born and raised in East London, Stratford. Layla has performed in several singing competition as a child and teenager with her previous girl band group ‘Dreams’. Kayla currently is a solo artist has her own YouTube Channel called Kayla’s Music where she covers well know well known urban music- r&b and rap by famous artists like Drake and Beyoncé. Along her music lifestyle Kayla Carter is studying fashion and music in Cambridge University. Kayla carter mainly focuses on rap music. I will represent my artist as a bold and confident individual. I will do this dressing my artist very chic but edgy the same time. This way sophisticated look relates with the r&b side and the edgy look relates with the rap side. She will be dressed in a long black jumpsuit. This sophisticated and edgy will emphasises female power and right in the music industry. I will do this dressing my artist in bold colours that represent authority. I will position my artist in the centre to emphasise she has power; I will also make sure her body language is very bold and confident. Kayla’s style and look will be very urban but sophisticated and elegant at the same time. Kayla’s attitude and personality will be presented as very friendly and cheerful on the front cover. This challenges the stereotype of rap music, where most artists’ personality is presented as mysterious. Where Kayla focuses on rap mainly in urban music, her being the front artist challenges the stereotype of rap music in urban which is very stereotypical- mainly men are known in the rap industry.

Mood Board

Analysing my mood board I have created base on urban music magazines.

 I found out most of the urban music magazine covers uses a low angle camera shot on the central image which has the effect of making them appear bolder and as if they have an authority.

In addition medium angle shots are also used on the central images this way the audience can have a glimpse of their costume, body language and facial expression. The use of a medium angle shot gives the central artists a mysterious look.

Most of the central artists on the magazine cover are dressed very urban and street to reflect the genre of the music.

The most of males’ artists on the front cover have tattoos on the body and face to reflect the street style which links with the rap genre in the urban music. The tattoos are almost like part of their image.

Analysing the artists how they are dressed; I found out most of them are wearing gold and silver chains and rings. This reflects to the urban style. Where gold and silver chains and rings are part of the rap style look.

Analysing the artist’s costumes I noticed they wear like leather dressing and griffin printed shirts which reflects to with the rap style look and R&B look in the urban genre.

Most of the artists have an overall image of bold and confident.

Analysing the cover page of these urban music magazines I found out most of the font style of the title block are very bold and uses dark colours and sharp colours like hot pink and red.

Most of the urban music magazine covers have colour schemes which includes the colours white, red, yellow, black and pink.

Focus group

Analysis of focus group

After informing my focus group of my magazine plan they recommended me to have my music magazine targeted to ‘16 years to 24’ years old being as it is suitable, my magazine should cost ‘£3.00’ being said as a feedback my previous price as £1.99 was too ‘cheap’ and the colour scheme should be black and white because it relates to my music genre being said as a feedback my previous colour scheme purple black and white did not ‘match’ or relate with the music genre.

Final Magazine Proposal / Character profile

Proposal from Sheilaamadasun

Final Title Block

Final Title Block

 I created and designed three title blocks which my target audience voted for the best title block on the poll I created on my blog, ‘Which title block do you prefer?’

From studying the results on my poll results I found out what my target audience thought was the best title block. Title block 1 had the most vote 52%, title block 2 had the second most vote 33% and title block 3 had the least vote 14%.

Studying the results I decided to choose title block 1being as this block has the most votes.

I did a few adjustments on title block 1. I changed the ‘R’s to pink being as it is more feminine and it appeals to my audience. In addition to that I also added a griffin effect on the outline of the letters using Photoshop CS6. The griffin on the title block represents the rough hard and street lifestyle most rappers relate to when raping. This allows the audience to be more engage with the rap side in urban music and makes it easy for the buyers to identify the music genre.

Potential title blocks

Title Block Designs 

Title Block 1

Title Block 2

Title Block 3

Title Block Analysis

Title Block Analysis 

The title of this block is ‘Q’, the letter ‘Q’ is a unique letter which is not commonly used, this tells gives us an impression of the genre of the magazine being more of alternative. Adding to that this tells us this type of magazine is not a mainstream and it is more of a niche magazine.  In addition the title ‘Q’ makes us think question being as in most cases ‘Q’ stands for the question. This could suggest to us that the magazine could contain many interviews were question are asked by fans and answered by artists.

In addition title ‘Q’ quite does not immediately hint to us readers what is the music genre of music magazine. This could imply to us the magazine contains all music genres being as the title does not specific show what is music genre of the magazine.

The title block colour scheme is white and red; where the background of the title block is red and the title font is white. The colour red has been used to contrast with white font to allow the title to stand out. The effect it has on the buyer is that it is grabs the buyer’s attention.

The font style is quite formal, the font is in italic font style this gives us an impression the magazine is for an older generation. The font style is simple, this gives us an impression the magazine is aimed at both genders for females and males.

The title of this block is ‘NME’; the title is a three letter word ‘NME’ which stands for ‘New Musical Express’ which tells the readers already this magazine is a music magazine. The title does not straight way tells us what the type of genre the music magazine is.

Though analysing the use of colour re, black and red looking at these colours makes us think immediately the genre is rock being as the colours red and black are associated with the genre rock.

The title block colour scheme is black, red and white. The colour black is used to outline the title which gives it a bold effect on the title and makes it stand out more.

The font style is very sharp, edgy and bold it is more of a masculine rather than feminine. This suggests the magazine is targeted mostly to males.

‘ New Musical Express’ the word ‘New’ suggest the magazine prints the latest news and the word ‘Express’ suggest the magazine printed out weekly.

The colour scheme suggest to me that the target audience will be males who are quite rebellious  being as black and red are quite strong and tough colours. Adding the target audience’s interests and hobbies are mostly attending rock gigs and listening to rock music. 

 I can tell immediately the genre of this music magazine looking at the title it is rock because of the design of the front which is very rough and has crack lines. This style is very masculine.

The front style and colour scheme tell us the magazine is targeted at rebellious people. The colour r scheme is black and white. The combination of these two colours gives the front a sharp and bold look. The font style is very rough and has white crack lines across the front to the front a crack

I can tell immediately the genre of this music magazine is rock/heavy metal because the title of magazine ‘KERRANG’ is sound played on an electric guitar on a power chord. Electric guitars are mostly played in rock/heavy metal music. This clearly tells us the magazine is a rock magazine.

The title block is very rough and strong which appeal to the target audience – rebellious people.

The colour scheme, black and white is two complementary colours which mirrors the style of the music magazine- very loud and heavy sounds.

The white lights used on the title block almost pronounce the white lights in rock concerts.

Looking the colour scheme, black and white suggest the target audience are people who acts like leaders and rebellious.  As black represent power and authority. Adding to that the exclamation reflect to the genre of the music heavy and loud.

Magazine initials planning -Analysing survey

Magazine initials planning

-Analysing survey

I created a survey base on music magazines on survey monkey as one of my initials planning to help me to plan and created my music magazine. 17 people completed my survey.

 Analysing and calculating the results from question 1, I found out 50% of the 17 people that carried out myself ticked off ‘Drake’, 25% ticked off ‘Beyoncé’, 12.5% ticked off Lady Gaga, and 12.5% ticked off Justin Timberlake.

The chart above shows me having Drake as a central image on an R&B music magazine front page would attract more people.

 In question 2 I asked ‘How often do you think I should publish my music magazine’ out 17 people 52.94% said that I should publish my music magazine weekly and 47.06% said monthly.

 In conclusion this shows us and tells me that more people would prefer to purchase and read my music magazine weekly.

Calculating the results from question 3 I found out that out of 17 people that completed my survey 88.2% said that they would be interested in promotional offers and freebies. This is big percentage. In conclusion this tells me promotional offers and freebies are huge influences people purchasing music magazines.

Calculating the results from question 4 I found out that out of the 17 people that completed my survey 88.24% said that they would like to access my music magazine online. This is a big percentage. The other 11.76% ticked no. In conclusion this tells me more people would want an online edition of my magazine. 

The results above shows me people would be interested to read articles on artists and music awards.

17 people carried out my survey, in question 5 76.47% of them said they want articles on artist and the other percentage said they would like to read articles on music awards.

Question 6 was ‘What influences you to buy a music magazine?’ 15 out 17 people said the central image on the front page influences them to buy a music magazine and 2 out 17 people the puffs influences them to buy a music magazine.  The results showed above clearly illustrates to me that the central image on the front page of a magazine has huge influence on the buyers.

Analysing and calculating the results from question 7, 64.71% of the people that carried out my survey said they will purchase an R&B music magazine from £1.00 to £1.99. The other 35.29% said they would purchase an R&B music magazine from £2.00 to £2.99. The bar chart above tells me that most people will purchase an R&B music magazine from £1.00 to £1.99.

Music Magazine plan

Music Magazine plan from Sheila Amas

Star Image Analysis

Star Image Analysis

On the In Style magazine Jennifer Lopez has been shot at a medium long angle shot and has been positioned on the centre of the magazine.  The use of a long angle shot shows off her body posture where she has her right hand positioned on her hip emphasises her curves and her left hand positioned by her side emphasises a confident image. The posture makes her appear elegant and confident. Her posture suggests to us readers she has authority.  Where Jennifer Lopez is positioned on the centre of the cover page makes her appear importance as where she positioned on the centre of the page makes her the core feature on the page.

Jennifer Lopez’s costume is one shouldered dress which suggests it is a unique design and expensive, this implies to us readers she is wealthy lady and has high status.

Jennifer Lopez’s costume is white and black. The colour white has connotations of purity and new beginnings. The colour black has connotations of power and elegance. This implies to us as readers Jenifer Lopez has great authority and could be starting a new chapter in her life.

Jennifer Lopez’s hair is gelled back to give her a sophisticated look. This implies to us as readers that Jennifer Lopez is elegant lady.

She is wearing a bold colour lipstick-red which stands out from her costume. The colour red emphasises her authority.

Jennifer Lopez’s mode address is a direct mode direct address. Her direct mode address suggests she wants a relationship with the readers. In addition where she is smiling suggests she is approachable person. Though she has a slight grin on she has on a straight face which gives us that business like look.

The anchorage text of Jennifer Lopez ‘JENNIFER LOPEZ On Fame, Family &Turning Forty’ tells us as the readers she has a family lifestyle alongside a celebrity lifestyle. This suggests to us readers she is busy and hardworking woman living different life.  Adding to this the anchorage text tells us readers she is turning forty years old which forty is a big stage in live for most women. This implies to us readers she might be starting a new chapter in her life.

The lighting used on Jennifer Lopez is high key lighting which gives her a glow effect this emphasises her glamour lifestyle.

In this magazine the way Jennifer Lopez is dressed, the way her hair is fixed, her facial expression and her body posture represents her as business woman.

The way Jennifer Lopez is place at the centre of the cover page and the way she takes up most of the space on the cover page shows her domination.

Jennifer Lopez’ wearing a cream coloured costume which has very warmly look and her hair is scraped back casually, the way she is presented emphasises her motherly look. Her nude coloured lipstick makes her appear natural and adds to that motherly look.

She is represented as typical mother by the way she is dressed and the way her hair is fixed.

Jennifer Lopez is positioned with her babies place around her arms and her head is bent towards her babies showing a care and adore for her babies implying to us readers that she take pleasure in being a mother. In addition her wide smile shows she enjoys being a mother. Her smile could also suggest a ‘motherly invite’ and wants the readers to share her happiness with them.

The image looks like it has been set at her home where she is seating on a sofa implies to us readers the image must have set and taken at her home. It has been shot at a medium angle shot.

The use of white in the background has dazzling effect which reflects to Jennifer Lopez’s mood in the magazine where she seems overwhelm and cheerful.

Jennifer Lopez’s mode address is a direct mode direct address. This makes the audience feel they are connected with her more. 

The colour scheme is mainly cream which has warmly and homely sense which reflects to Jennifer Lopez’s mood.

The anchorage text which is very eye-catching being as it is in big size text and in capitals ‘TWIN BLISS!’ tells us Jennifer Lopez is at a new stage in her life being a mother of twin.

The way Jennifer Lopez is presented is in a different way from the way she presented in other magazine. She is presented like a caring mother. This tells us readers she at a new chapter in her life.

The high key lighting which has a glowing and bright effect reflects to Jennifer Lopez’s mood which is joyful.

Jennifer Lopez is positioned in the centre of the magazine where she takes up most of the space. This makes her appear as the core feature of this magazine and emphasises her supremacy.

Jennifer Lopez’s costume shows off most of her body parts-shows off her chest, arms, and curves. This implies to us as readers she has self-confident and is comfortable in her body.

Jennifer Lopez’s costume is mainly orange. The colour orange is warm colour. The colour of costume represents her as friendly and warm person.

Jennifer Lopez’s makeup blends with her skin colour which makes her appear flawless. This adds to the overall glamour representation that female readers are being encouraged to look up to.

The camera shot is long medium shot which allows Jennifer Lopez to show off her dress and curves.

The lighting used on Jennifer Lopez is high key lighting which gives her a glow effect and adds to that flawless look on Jennifer Lopez and glamour representation.

Jennifer Lopez’s posture is like one of a model where she has both her hands on her hips to emphasise her curves and body figure. This attracts both the male audience and female audience that desire to have a figure like her. She is standing up right which makes her appear bold. Her face is straight which makes her appear mysterious.

The image looks like it has been set at a studio. Where her hair is blown gives her that glamour effect.

The image has been shot at medium long shot to allow Jennifer Lopez to show off her costume and curves.

‘JENNIFER LOPEZ Answering Your Burning Questions’ is the anchorage which hints to us readers in the magazine there  will be an article on Jennifer Lopez where she is being answering anonymous questions from her fans.

Institutional Research

Institutional Research

IPC Media publishes quite a lot of niche magazines such as ‘Essentials’, ‘Style at home’, ‘cYCLING ACTIVE’, they produced magazines focused on specific categories mostly fitness, food, homes and women’s lifestyle and are published monthly or yearly.

IPC Media also publishes a few mainstream magazines such as ‘LOOK’ and ‘NOW’ which are published weekly and targeted at a wider audience for both a younger audience and older audience whose interest are in reality shows, celebrity news and gossips.

Though looking at most of the magazines IPC Media publishes most of them are niche magazines.

According from IPC Media’s website their buyers are ‘thirds of UK women and 42% of UK men’.

Most of the niche magazines IPC Media publishes are focused on housing decorating, sport, fashion and women’s lifestyle that are aimed at an older audience.

‘Marie Claire’ is beauty and fashion targeted at the ‘new generation of women’. ‘Essentials’ is published by IPC Media which is a lifestyle magazine aimed at women. According to the IPC Media Style at home page is a ‘monthly magazine for women who take a hands-on approach to decorating, revamping and styling their home’. ‘Golf monthly’ and ‘Rugby world’ are sport magazines targeted at people interested in sport. Mostly men are interested in golf and rugby being as it a masculine sport.

 Looking at the brands magazines IPC Media publishes I recognised IPC Media’s target audience mainly women whose interest are in home decorating, beauty and healthy lifestyle living aged 32years to 40 years old.

The tables above show the magazine published by IPC Media average issues readership figures (January-June2013).

From my research I found Time warner is the parent company of IPC Media and IPC Media only publish magazines.

IPC Media’s brand image is friendly.

 Bauer Media

Bauer media publishes mainstream and niche magazines. For example ‘FHM’ magazine, ‘Heat’ magazine ‘MATCH’ magazine are mainstream magazines Bauer media publishes weekly. ‘Q’ magazine, ‘Empire’ magazine and ‘Bike’ magazine are niche magazines Bauer Media publishes monthly.

Bauer media produces mostly sports magazines and music magazine targeted for men such ‘What bike’ magazine ‘MCN’ magazine and’ ‘Q’ magazines. These magazines more masculine magazines this tells Bauer media publishes magazines aimed at men whose interests and hobbies are watching football, sport, watching latest movies and going festivals. Bauer media produces most magazines that targeted middle aged men from aged 23years old to 29 years, such ‘Empire’ magazine and ‘Match’.

In conclusion this shows Bauer media’s target audience are mainly men aged from aged 23years old to 29 years whose interests and hobbies are watching football, sport, watching latest movies and going festivals.

The diagram above shows the national readership survey on ‘Q’ magazine which shows 68.3% of the readers are males and 31.7% are females.

The diagram above shows the national readership survey on the ‘Empire’ magazine which shows 77% of the readers are males and 23%.

The diagram above shows the national readership survey on ‘Q’ magazine which shows 82.1% of the readers are males and 17.9% are females.

The diagram above shows the national readership survey on ‘MATCH’ magazine which shows 75.3% of the readers are males and 24.7% are females.

Analysing the national readership survey of some of the magazines published by Bauer media I found out Bauer media’s target audiences are mainly are males from aged 15 years old to 24 years old and from aged 25 years old to 34 years old.

Bauer Media owns and offer other media products than magazines such TV and radio stations, mobile and online.

According to Bauer Media‘s website ‘Bauer Media is a division of the Bauer Media Group.’

Bauer Media’s brand image is very vibrant and friendly.

Immediate media publishes mainstream magazines. For example ‘Tops of Pops’ magazine, ‘Toy box’ magazine and the ‘Match of the day’ magazine are mainstream magazines Immediate media publishes monthly. ‘

Immediate Media produces mostly magazine targeted for teenagers, kids and mothers.

 ‘Loving baking magazine and ‘Prima Baby & Pregnancy’ are magazines published by Immediate Media targeted to mothers whose interests are in baking, cooking and spending quality time with their kids like.

‘Bob the builder’, ‘Art’ and ‘Charlie and Lola’ magazines published by Immediate Media targeted Pre School kids and teenagers.

Looking at the brands magazines Immediate Media publishes I recognised their target audience mainly full time mothers, toddlers, children and teenagers.

The diagram above shows the Immediate Media’s website page.

Their brand image is Content, passion and engagement.

According from Immediate Media’s website page they ‘focus on creating fantastic user experiences with digital products that are clear, fast and engaging’.Immediate media also owns online and mobile platforms.

Development hell is an independent media company which publishes a niche magazine –Mixmag. According from Development hell’s Mixmag is international dance music magazine.

Mixmag’s audience are  young adults from aged 19 years to 25 years whose interest and hobbies are listening to clubbing music, fashion and going clubbing.

Development hell also owns and publishes Mixmag iPad app, Mixmag network, a Mixmag TV station and a Mixmag social network.

Development is a not part of any media company. Their brand image is quite simplicity which we see looking the website page which only using red black and white. These colours are quite   confident colours. The brand image is confident and simple.